Project Open Hand
Mobile Responsive Web Redesign
RESPONSIBILITIES
User Interviews, Research Synthesis, Sketches, Prototype, UI
TEAM
3 Members
TIMELINE
3 Weeks
TOOLS
Figma, Google Suite, Zoom, Slack, Optimal Workshop
CLIENT GOALS
Project Open Hand is interested in increasing visibility of one-time volunteer opportunities on their way and simplifying the sign-up process.​
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Recruitment: recruiting new "hot spot" volunteers to help out when they are short handed on specific dates
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Accessibility: creating a quick and easily accessible sign-up process to decrease bounce rate motivate users to volunteer
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Responsive: refining the mobile experience of the website to improve user experience and retention
WHO IS
PROJECT OPEN HAND?
Founded in 1985, this San Fransisco nonprofit organization has kept their mission clear from the beginning:
"To improve health outcomes and quality of life by providing nutritious meals to the sick and vulnerable, caring for and educating our community."
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Serving San Fransisco and Oakland
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Engaging more than 125 volunteers daily
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Preparing over 2500 meals and providing 200 bags of groceries daily
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Helping to sustain clients battings with illness, isolation, and other various challenges
Project Open Hand wants to recruit new volunteers... specifically "hot-spot" volunteers when they are short handed and in demand
TASK ANALYSIS
We observed 9 individuals and challenged them with the task of signing up as a "hot-spot" volunteer via Open Hand's existing mobile website
Key Takeaways
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Clear Main Navigation ​
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Poor Accessibility
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Interface is NOT Mobile Friendly
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Information Overload
This secondary navigation is not visible until the hamburger menu is clicked again
Too much information can be overlooked or can increase bounce rate before reaching sign-up
Several aspects of this website such as; the sign-up form are not mobile-responsive
RECRUITING USERS
Recruiting people that have and have NOT volunteered at a nonprofit organization in the past
Out of 35 respondents...
60%
are full time working professionals
67%
have never volunteered at a nonprofit
49%
are between the age of 25-45
INTERVIEWS
I conducted 7 user interviews to find out more about their user experiences
Main Takeaways...
01
Mobile web sign-up is preferred
02
It is difficult to find shifts that match their availability
03
One-time shifts are preferred
PERSONA
"I want to engage in activities like volunteering, something fulfilling and positive. But, it is hard to find opportunities that fit in with my work schedule"
Needs and Goals
She desires to volunteer on weekend and find time slots that work for her. She feels her job can weigh her down sometimes so she longs for activities that make her feel good and allow her to help her community.
Pain Points
She works full time and does not have time to volunteer during the week. She feels the process of signing up to volunteer takes too long and requires too many steps.
Olivia, 31 | Associate Attorney
